New Batch of Free £50 adwords vouchers
Copperchunk is a member of the Google Engage programme for agencies. This allows us to give away free of charge, Google adwords vouchers to people that are considering using Google for advertising.
Google Adwords is possibly the most effective form of advertising there is. When people are on Google searching, they are looking for things at that moment in time. If you are an accountant, someone searching for, say, “chartered accountants sheffield” is almost certain to be looking for an accountant at that moment in time. If your site appears high up on the SERPs then you will get a targeted visitor to your site. Other than word of mouth marketing, I can see no other more effective system of advertising. Word of mouth doesn’t scale that well though. With Google Adwords, you can buy as much traffic as Google can send.
Rich Skrenta of Blekko search explains why search traffic is the best type of traffic you can get.
- Question: It seems like you’ll never match deep-pocketed companies like Google or Bing, so what’s the endgame? How do you turn this into a profitable business?
Answer: Search is one of best businesses on the Web. Search traffic monetizes really well. It can be 50 to 100 bucks per 1,000 page views (CPM).
When I was the CEO of Topix, a local news aggregator, we were doing pretty well monetizing local page news, about three or four bucks per thousand. We were getting one dollar even on forums, and those ads are generally worthless.
If you go to a social network like Facebook, CPM can be 15 cents. People aren’t in buy mode. They don’t possess intent to buy. But if you go to a search engine and type in “Palo Alto Real Estate,” you’ve declared your intention to buy a house in Palo Alto. So real estate agents buy as many clicks as they can possibly get.
Our intent is to put search ads on the site. We can be a profitable company with far less traffic if you were running a local news site. $50 is much higher than $3.
If you are interested in trying out Google adwords please fill in the form for a free £50 Adwords Voucher.
