The internet has changed much in the last few years.  10 years ago it would have made sense to write a blog and keep people updated.  However, with the rise of social media and large news sites, blogging has died out.

If you look at many SEO companies, they don’t update their blogs anymore.  The audience is just not there.  May as well get a following on Twitter, Facebook, Linkedin, Youtube, Reddit or where your readers hang out.