Analytics that hold up under budget decisions.

GA4 reports are useful, but serious reporting needs governed definitions, clean events, consent that works and data that can be queried consistently.

What I build

GA4 implementations, audits and ecommerce tracking.
Google Tag Manager deployments and debugging.
Consent Mode v2, Cookiebot, Conzent and CMP configuration.
GA4, Google Ads and ecommerce data into BigQuery.
Looker Studio reports where a dashboard is still the right interface.
Views for brand versus non-brand, new versus returning, qualified leads and margin-aware revenue.

The practical goal is simple: make reporting answer the business question, not just repeat the platform screenshot.