What this covers
- GA4 export setup and validation.
- Google Ads, ecommerce and CRM data joins.
- Views for brand versus non-brand, new versus returning and qualified lead reporting.
- Looker Studio dashboards where clients want a fixed interface.
- AI-generated reports where a scheduled narrative is more useful than another dashboard.
- QA checks so reports do not simply repeat platform attribution claims.
The point is not to create a bigger dashboard. The point is to give the business stable definitions it can use for budget decisions.
